A QR code is a type of barcode that can be read by smartphones using the camera. They are often used in marketing to give customers the ability to direct-link to a web page, coupon, video or other promotion on their device.
QR stands for Quick Response code and was created by Toyota subsidiary Denso Wave in 1994 to track vehicles during production. Today, however, QR codes are commonly used in marketing to add an interactive element to a printed piece or advertisement.
We can split QR codes into two categories. Dynamic and static. Static QR codes are the more common of the two and often have a limited amount of data that can be changed.
Since static QR codes do not allow change, without impacting the appearance of the QR code. They must be redistributed every time any updates are made. But dynamic QR codes have the benefit of updating changes on the fly.
Furthermore, a static QR code limits the amount of data that can be extracted about the user or the behaviour. A dynamic QR code allows for more data to be collected, and provides valuable insight into customer preferences over time.
There are several different types of dynamic QR codes that you can use in your marketing campaigns. Each type provides a different experience for users and helps you achieve specific goals.
For example, QRMetric supports creating dynamic QR codes of the following types:
Head to QRMetric's registration page to create an account and begin creating dynamic QR codes.